Levi Strauss & Co., the company behind the iconic Levi's brand, is a global leader in denim and apparel, known for its jeans, casual wear, and accessories for men, women, and children. The company's history began in 1853 with Levi Strauss, an immigrant from Bavaria, opening a dry goods company in San Francisco during the California Gold Rush, and later collaborating with tailor Jacob Davis to create the first manufactured waist overalls (now known as "blue jeans") in 1873.